About
Who We ArePrinciple Property Group was founded with a simple belief: that development should be thoughtful, measured, and rooted in place. Rather than pursuing scale for its own sake, we focus on creating well-designed homes and communities that contribute meaningfully to Vancouver Island’s evolving urban fabric.
From early projects in Nanaimo’s downtown to the continued shaping of connected, walkable neighbourhoods, our work reflects a long-term commitment to quality, architectural relevance, and community connection. We believe great places are built over time — through care, collaboration, and an understanding that how a city grows matters just as much as how much it grows.
01. THOUGHTFUL
We approach development with care and intention. Every decision is grounded in context — from understanding the land and community to designing spaces that support everyday living and long-term value.
02. INTEGRATED
Our vertically integrated approach allows us to engage at any stage of the development process. Whether evaluating a site, refining plans, navigating approvals, or delivering a completed project, we bring clarity, accountability, and continuity throughout.
03. Long-term
We build with the future in mind. By prioritizing durability, livability, and adaptability, we create places that age well — contributing lasting value to residents, partners, and the communities we serve.
SKILLS
What We Do Best
Development Strategy
We help shape projects from the earliest stages, assessing land potential, feasibility, and development direction with a disciplined, long-term lens.
Planning & Approvals
We guide projects through rezoning, development permits, and municipal approvals, working collaboratively with consultants and local authorities.
Design Coordination
We work closely with architects and engineers to refine drawings and layouts, balancing livability, constructability, and durability.
Construction Oversight
We maintain active oversight throughout construction to protect quality, manage risk, and ensure projects are delivered as intended.
Marketing & Sales Support
Where appropriate, we support product positioning, marketing strategy, and sales coordination to align design intent with market demand.
Customer Care & Stewardship
Our role extends beyond completion, supporting purchasers and communities through occupancy and into long-term stewardship.
OUR LEADERSHIP TEAM
Michael Parker
President
Michael provides strategic leadership and long-term vision for Principle Property Group, guiding development with a disciplined and thoughtful approach. He has played a key role in shaping downtown Nanaimo through projects grounded in quality and community impact.
Julie Madden
Director, Sales, Marketing
Julie leads sales, marketing, and community engagement, ensuring projects are positioned with clarity and integrity. With deep roots in Nanaimo, she brings a people-focused perspective to how developments are brought to market.
Mike Minhas
Senior Accountant
Mike oversees financial management, budgeting, and forecasting across the development lifecycle. His collaborative approach supports sound decision-making and long-term project performance.
Matthew Hansen
Architect
Matthew provides architectural insight and design leadership, balancing livability with thoughtful, enduring design. His work reflects a strong understanding of context and the local built environment.
Get In Touch
info@principleproperty.ca
www.principleproperty.ca
123 Nicol St. Nanaimo BC V9R 4T1